Services

Cindy King is an independent consultant based out of France.

  • Cross-cultural marketer with international sales experience in the field
  • Specializes in the process of positioning products to different cultures
  • Active in social media and international web marketing
  • Experienced in marketing on limited budgets
  • Builds international sales strategies with multichannel marketing and cross-cultural expertise
  • Creates accountability processes with flexibility for new markets
  • Provides lead generation tools for digital marketing targeting a broad multicultural market
  • Develops International Sales Guides, or Cheat Sheets, to strengthen internal teamwork for successful international business development

She helps clients in 4 ways:

  1. Coaching/Consulting
  2. International Lead Generation
  3. International Account Management
  4. Get International Clients

Coaching/Consulting

  • creating web marketing strategies for international markets
  • assessing social media marketing strategies for international businesses
  • critiquing web communication tools for specific countries
  • communicating with clarity and consistency for good cross-cultural communication
  • developing processes to identify best international product positioning
  • creating company specific international sales guides

International Lead Generational Tools

Cindy pulls together both copywriting expertise as well as her international marketing experience to create international lead generation tools for a few select clients:

  • in English – “global English” in either British or American English
  • targeting broad international audiences

These tools include:

  • Articles and blogs
  • International success stories, case studies and white papers
  • Twitter coverage of events for international exposure

Cindy supports all web content with SEO and relevant web marketing.

International Account Management

Over half of Cindy’s international experience involved international account management, including both large and high profile accounts.

Cindy’s unique expertise combining market entry business development, cross-cultural marketing and international sales means that she helps business adapt their international sales strategies to new foreign markets for faster market penetration.

Helping Businesses Get International Clients

Cindy created and continues to develop the Get International Clients website to help small and mid-sized businesses develop their international business.

Her work is referenced by

  • Universities in their international business programs
  • Local associations promoting international business development

She also has a strong social media presence on cross-cultural and international business.

Contact

Cindy King
King Business Tools
4 rue des longues raies
77630 St. Martin en Bière
France

cindy@cindyking.biz