Work With Cindy

New Foreign Market Entry

The core of my expertise is based on my ability to find the best sales path for a business to enter a foreign market. I help businesses when they are entering new foreign markets, right at the intersection where their marketing meets their first sales strategies, and they need to adjust their aim to successfully pass through the initial phase of foreign market entry.

I learned this through 25 years field experience in both international sales and marketing, and strengthened with a strong cross-cultural profile.

I coordinate between marketing and sales teams on international borders, providing cross-cultural business interpretations and reviewing options to find the best sales strategies to get international clients. I actually did this twice for two different large American companies that were expanding their sales in Europe for the first time. In both of these cases accounts were signed for a total of over $10M within the first year. And I have also done the same thing for companies of other sizes, including start-ups.

You see, no matter how much prior preparation you have, when you enter a new foreign market your offer and your positioning are often not the best fit for a different culture. Even with the best market analysis, you still need to learn about your new markets first hand. You need to adjust your sales and marketing strategies for each different cultural market before international success. This takes a little time. It also takes flexibility… and cross-cultural and international skills.

After a rich and diversified experience, I am comfortable operating between sales and marketing, in unknown markets where unexpected cultural hurdles pop up and you need to pay attention to dozens of moving objects at the same time and still maintain a business strategy.

This is when I come in to help businesses improve their international sales conversions.

I can help you on two different levels:

Online International Business Development Strategy

I focus on helping people get more international sales by including a strategy to use international content and web marketing within a global marketing strategy to identify the best international sales guidelines for businesses to enter new markets.

I can help you with:

A critique of one of your current marketing tactics for reaching either a wide international audience or one specific foreign market.
A review of your current international web strategy and suggested actions to improve your scope
Identify content to support integrated global marketing communications strategies and a consistent brand experience
Planning new international development campaigns using social media and web marketing tactics to reach wide international audiences
Carry out social media and web marketing campaigns for wide international audiences.

Content Marketing For International Sales

English language content only. I can help you improve your international sales with a mixture of coaching, feedback and creation of content for broad international audiences. This is particularly useful when:

Your target audience includes a high percentage of non-native English speakers
You want to increase your reach to your international markets with limited culture customization
You need to get a wide-sweeping international feedback, while maintaining control of your brand, before deciding which individual countries to target

International Content Marketing Plan – After a review of your international business objectives I will suggest an international content marketing plan to reach your international markets.

Coaching & Feedback – I work with businesses to help them adapt their content marketing strategy and respond to their international markets. This is done through weekly or monthly coaching sessions by skype, phone or email.

I also offer short feedback sessions for specific content marketing campaigns by email. This is particularly useful if you feel that your content is pushing foreign readers away.

Creation Of Content In English For International Audiences – I work closely with you to define the right content marketing strategy for your business objectives and can help you target:

International presence, using newsletters
International marketing, using tweet plans
International sales conversion, using blogs
International lead generation, using success stories and white papers

Cross-Cultural Adaptation

Although I focus mainly on English content for broad international audiences, I do have:

Strong cross-cultural marketing to adapt content to specific countries through analysis of the different cultural dimensions and within a strategic cross-cultural marketing strategy.

To do this I work closely with the international team players involved, and I also use my other skills in:

Marketing copywriting
Search engine optimization
Standard best practice for web marketing

Frequently Asked Questions

Do you need to have a product to work with me?

No. Many companies use information products to reach out to their international markets. This can be a low-cost way to learn more about where your international market opportunities lie before any heavy investments.

Have you got room for new clients at the moment?

Yes.

Do we need to meet up in person?

No, I work by email, skype and phone. During my 25 years in international sales and marketing I got used to working with people in different time zones. I also learned how to work well over the phone and proved more skilled at this than some of my colleagues.

Can you help me improve my blog or website for international audience?

Yes, I run a service where you can review and test the different cultural web tools to stop pushing your international readers away and improve the online experience for them. I can give you feedback on the cultural differences for one or two specific countries.

Do you include social media marketing strategies with your content marketing?

Yes, of course. The usual social media today includes business blog, Twitter, Facebook and LinkedIn. I can help you create a plan for each one of these and also offer Twitter marketing services.

Can you create an action plan for me to improve my web marketing to an international audience?

Yes, after a review of your current web marketing strategy, international results and target markets I then look at the cultural dimensions for your international markets and create an action plan tailored to your business.

Can you design a program tailored to my needs?

Yes, most of my clients have different needs and require specific programs for their businesses.

What is the main difference with working with you?

No matter what service I am carrying out, in the back of my mind I remain totally focused on identifying and creating the ideal international sales guide, or cheat sheet, needed to sell to the new market.

This means that when I work with clients over time, I work with them within a global strategy and together with my international expertise we are able to adjust their sales and marketing strategies to make their international market entry a success.

Can you give me an idea of how much this might cost?